The Slovak market and local consumers

urban population: 56 % of total population (2015)

persistence of old consumption habits: Preference for local products, purchases several times a week, price sensitivity (except for expensive things), weak loyalty towards brands...

Consumer priorities: increase of expenditures related to leisure time (holidays abroad, sport activities, luxury pets etc.), personal development (further education, often at their own expenses) and health (wellness, extra-standard healthcare etc.).

 

Eurovea, Bratislava

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Business and trade in Slovakia

Economic sectors